
01. Research
In the research process different methodologies have been applied. First, we started by interviewing frequent travellers “business travellers”, we have interviewed 5 business travellers in different industries ranging from, logistics, automotive, catering. In our interviews, we identified the motivations and frustrations of a business traveller.

02. Persona & Journey map
Based on the information that we know about the traveller types, we created a proto-persona and a journey map.

03. Scenario
The idea was to think in the far future of how travelling would look like in 2050. Therefore, we had to come up with several scenarios using future cards method.
We’ve used a method called “Future cards”, in which we have a word and then we have to come up with scenarios about it, for example “Air Pollution”, we came up with a scenarios for it in the future, “The pollution of the earth, the 10billion of population, the unprecedented consumption of resources give a heavy pressure to the planet that we can only count on. Step out to the space is an alternative way for all humankind.”
04. Concept development
Based on the future cards and the scenarios, the concept has been developed of future space travel.

05. Story telling design
Three big corporations in the field of travel & tourism merged to revolutionise travelling experience, by providing trips to the space using a space elevator.
The website is structured to tell the story. The home page talks about the company, the technology and the travel experience while travelling. Additionally, interactive animations were used, in order to explain and show the services and technology in real life.
06. Interactive animations
The use of animations is to engage and explain the services and the potential experience.
The main aim from the animations is to engage the viewers about space travel and it’s benefits. Several animations were prepared, to explain the services that the company provides and the technology. Here you can see a few: