A platform enables marketers to efficiently discover Creators, manage relationships, collaborate on high engaging content and measure campaign results.
Empowering digital marketers through strategic influencer selection to drive campaign success.
Identifying and analyzing influencers across various social networks to align their audiences effectively with brand goals and image.
Provide a better experience for users to select and invite influencers, boosting campaign effectiveness and user satisfaction.
Refining interaction approaches to improve influencer interactions and create impactful partnerships, enhancing campaign success .
Influencer marketing is rapidly growing, giving marketers new ways to reach customers. With this growth come unique challenges.
Influencer marketing has grown from $1.7 billion in 2016 to $15 billion in 2022, making choosing the right influencer more challenging.
This rapid expansion means brands now face a larger, more diverse pool of influencers to evaluate.
Brand must choose between Nano, Micro, Macro, and Mega/Celebrity influencers, each with unique audience reach and engagement. Nano and Micro influencers often provide higher engagement, offering cost-effective solutions for targeted reach.
Multiple platforms the rise of influencer campaigns across Instagram, Facebook, YouTube, and Twitter adds complexity, as each platform caters to different audiences.
Evolving audiences influencer effectiveness now depends more on genuine engagement than follower count.
Conducted comprehensive analysis of campaigns launched on our application, coupled with direct user engagement. In order to identify and implement key improvements to drive better engagement metrics.
Marketers are increasingly seeking tools to find nano and micro influencers across platforms like Instagram, YouTube, and blogs, recognizing the broader reach and impact of multi-channel campaigns.
Marketers seek influencers matching specific demographics, age, and brand affinity to craft campaigns that effectively resonate with their target audience.
Data analysis shows a notable rise in gifting campaigns, particularly with nano and micro influencers, indicating a trend towards engaging influencers with smaller yet more active audiences.
Develop a swift influencer identification, empowering marketers to effortlessly locate high-quality influencers across platforms, thereby optimizing campaign effectiveness.
Optimize influencer discovery on platforms like Instagram, YouTube, and blogs, aligning with the dynamic influencer marketing landscape.
Refine influencer identification using filters for demographics, engagement, and brand compatibility, ensuring a strategic fit for each campaign.
Facilitate campaigns using an easy-to-use system for personalized bulk invites, specifically tailored for gifting campaigns, to boost influencer response rates.
Refined filters for influencer search based on demographics and interests, streamlining the identification process directly from user feedback.
Responding to the trend in gifting campaigns, a bulk invitation feature has been added to efficiently connect with sought-after nano and micro influencers.
Introducing group functionality to easily re-engage with preferred influencers, saving time and optimizing campaign workflows as suggested by user data patterns.
Enhanced outreach with customizable message templates, designed to improve engagement rates and expedite influencer responses.
Influencer discovery new interface combines simplicity with powerful search functionality, enabling precise influencer targeting by reach and demographics.
Developed through iterative design and user testing, the advanced filtering system ensures high-quality, goal-aligned influencer matches, elevating campaign planning efficiency.
Revolutionizes gifting campaign invitations, offering a feature for personalized bulk invites to nano and micro influencers. This streamlines outreach, enhances response rates, and aligns messages with influencer interests for more effective campaigns.
More invites
The subscription plan layout has been optimized to incorporate an emotional aspect, featuring videos for a quick overview of each plan's offerings.
Furthermore, the plans are now structured for easy expansion, allowing the addition of more options in the future.
Considering our visually-oriented target audience, who frequently upload pictures and videos to their albums, we've adopted a similar visual presentation style. This approach aids in establishing a stronger connection with them.
Responding to data showing 61% of brands favor repeated collaborations, we've launched the 'Creator Group' feature. This enables marketers to effortlessly access their favorite influencers, simplifying future campaign setups and bolstering successful partnerships.
Users embracing creator group
Time reduction campaign setup
Increasing the success of identifying influencers that align with campaign goals, through effectiveness use of audience, engagement rate and influencer filters.
The influencer match accuracy has significantly enhanced key metrics like engagement and conversions, demonstrating the value of precise targeting in influencer marketing.
Post-implementation surveys show high satisfaction rate among users, indicating strong approval of the new features and enhanced user experience.