Analysed the gather information from the interviews and from the data sources of Mixpanel, Hotjar and Metabase.
Through analysing the information, I’ve found out that users spend on average 5 days on grouping influencers to be invited to their campaign, and this affects their campaign participation rate, after that I’ve identified key pain points that are causing time wasting and influencer discoverability issues, the points are:
- The user must add influencers to a group from the search tool and get back to the campaign to invite them to participate.
- Most of the users know already the influencers they want to work with.
- Too much unnecessary data displayed on the influencer card.
- Search results are limited per page, because of the size of the card, which makes it hard for the users to see all results.
Images from previous flow of inviting and identifying influencers to a campaign.