Attractive World is a dating platform were members pick the people they want to see in this exclusive community. Once a user registers, they will be voted at, the more votes they get, the higher chances of joining the community.
Campaign management is the foundation of influencer marketing relationships, influencers and advertisers spend most of their time on campaign were briefs, offers are sent, content gets posted and campaign performance is analysed.
One of the key features of Brandnew is easing the process of creating campaigns for marketers. In which marketers setup a campaign from the brief phase, selecting and inviting influencers to reviewing content and analysing campaign results.
The challenge was to make the process of creating a campaign more efficient, by focusing and improving the flow of finding and inviting influencers.
As part of improving and making Brandnew platform more reliable, we continuously gathered feedback from users on their usage of the product, and found out; agencies have a long list of influencers that they work with saved on an excel sheet, and they wanted to have the influencers on the platform, as it’s easier to operate and see the social network data, since the data is gathered and updated on a regular basis across all social networks.
As a result, the import tool was found to help agencies with creating influencer profiles and inviting them to have an account on Brandnew.
Brandnew IO is a SaaS platform that empowers consumers to make better purchasing decisions. Through Influencer Marketing Automation, we help brands put authenticity back into their messaging and communications by connecting them with trusted voices in their industry. Through the iOS app, influencers can receive instant campaign updates and offers from brands, they can receive briefs, accept, negotiate offers and communicate with the brand directly through messaging within the app.